Children and young people in Slough are now benefitting from the WOW (walk once a week) challenge which aims to increase walking to school.
Run by Living Streets, and brought to the borough by the council’s Better By… campaign, schools across the town will be taking part with special assemblies for pupils, visits by Strider Mascot and £400 work of materials to help the children take part.
Pupils will now be tracking their journeys to school on the special WOW Travel Tracker tool and anyone who walks at least once a week for a month can collect special badges with 11 to collect across the year.
The badges are designed by young people and, this year, are along the theme of Walk the Seasons which will allow the walkers to collect puddles, snowmen, fireworks and baby farm animals.
Councillor Rob Anderson, lead member for environment and leisure attended the launch of the scheme at Arbour Vale School.
He said: “The pupils clearly loved the idea of WOW. As well as promoting the benefits of walking it brings a fun element and a challenge they can rise to.
“Just a few minutes of walking a day or a week can make a big difference to people’s health and the more we can encourage our young people to embrace an active lifestyle the more we can improve the health of residents and relieve some of the traffic on our roads.”
Arbour Vale teacher, Ola Holota added: “We’re really excited about running WOW and walking to school this year.
“Our pupils are looking forward to collecting the badges and experiencing the natural world around them.
“We hope it will ease traffic outside the school gates and teach pupils vital road safety skills.”