Breaking boundaries in Slough through cricket

Published: 29 March 2018

Slough is set to join four other UK cities in a ground-breaking project to build healthier and happier communities through cricket.

Breaking Boundaries is a £1.8 million, three-year project (2018-2021) bringing together young people, their families and communities through regular engagement in cricket: playing, spectating and volunteering.

The project will make the most of cricket’s potential to bring different ethnic and faith communities closer together into one cricket community, fostering mutual respect and friendships.

It will use the spark of the success of the Women’s World Cup in 2017, as well as the 2019 World Cup, to build these connections and engage all ages, genders and ethnicities in the five communities it will run in.

The Breaking Boundaries project will be led by local young people, with each community managed by a locally-recruited apprentice. It will provide trained and supported volunteering opportunities, as well as social hubs for young people and their families.

Breaking Boundaries will be delivered in specific wards in Slough, Manchester, Birmingham, Bradford and London.

Members of the Slough Borough Council leisure team attended the British Ethnic Diversity Sports Awards (BEDSAs) on Saturday 24 March to celebrate the official launch of the Breaking Boundaries project and to promote Slough’s exciting programme of sport and physical activity.

Alan Sinclair, director of adults and communities, said: “Sport has the power to unite communities and we’re delighted to be bringing the young people of Slough together through a shared love of cricket.

“Breaking Boundaries is a fully inclusive project that encourages involvement at all levels, regardless of age, gender, ethnicity or ability. We can’t wait to get started later this year.”

The Breaking Boundaries project aligns with the council’s five-year plan and leisure strategy. It forms part of the council’s commitment to supporting its residents to be more active, more often, in line with our #BeRealistic campaign.

The Breaking Boundaries project will officially launch in Slough this September and is endorsed by the Slough Wellbeing Board.